AN INDEPENDENT underwear brand in Marlow is hosting a pop-up shop for the first time in John Lewis this week.

Nudea, a Marlow-based underwear brand has opened up at John Lewis, High Wycombe on the first floor in womenswear from Monday, April 17, every day until Sunday, April 23.

Priya Downes, Nudea’s CEO and Founder, said: “As we’re based in Marlow, it’s very special indeed for us to be able to showcase our collections at John Lewis High Wycombe on our home turf.

"The Nudea team will be at the pop up every day to help shoppers with information and advice on all the styles as well as free bra fittings.

"We launched in 2019 and the majority of our sales have been online, particularly during the Pandemic, so it’ll be a great opportunity for us to meet customers face-to-face."

Nudea showcases a selection of Nudea’s latest sustainable underwear and sleepwear collections.

Shoppers can expect the team to be on hand to provide advice as well as free bra fittings. 

Priya added: "Our newly launched sleepwear, Nudea Sleep, has also been very popular online with John Lewis shoppers and we are excited for customers to feel and try on the range in person.”